NBC To Broadcast Swimming World, National Championships

NEW YORK (AP) - Trying to keep the Michael Phelps glow, NBC has agreed to televise next year’s World Swimming Championships from
Rome along with the 2010 and 2011 national swimming championships.

The deal is NBC’s latest attempt to ride the wake of the Olympic golden boy’s race to history.

In large part because of Phelps’ successful attempt to win eight gold medals in Beijing, NBC Universal’s Olympic telecasts have been a ratings
success.

Phelps, who has said he plans to continue competitive swimming, also has made clear his desire to make the U.S. team and be in
Rome.

Phelps said his mother told him she wants to go to Rome.